If you want to attract the very best job candidates, one of the easiest and most effective ways of doing so is to improve your company’s job postings. While generally brief, job postings can speak volumes about your organization, its culture, and its attitude toward itself. Plus, the content of these postings is very likely to be the first impression candidates get about your business. And let’s not forget that, before we started calling them job “postings,” we called them job “ads.” And what do ads do? They sell things. So, if your job postings aren’t selling your company and its brand as well as announcing an employment opening, you’re probably, well, selling yourself short. The following tips will help you get the most out of your job postings.
Consider this blog post for a moment. When you read it, what does it sound like in your head? Upbeat, casual, informative, warm, a little playful maybe. However it comes across to you, what we’re talking about is the “voice” of the post. It’s the who behind the what. When considering your own job postings, read your old ones afresh, trying to listen for the voice behind the words. If you don’t hear one, that’s not so good. Probably, what you’ve got on your hands is a dry job description rather than an punchy ad. All of your job postings should have a measure of personality behind them that you are comfortable with and that suits your company’s brand.
Think Like a Marketer.
As we mentioned above, job ads are an indirect but powerful form of marketing. Once you’ve covered the basics of the open position within the body of the posting, you’ll want to figure out how to communicate something of the company’s culture and mission. And don’t be afraid to be explicit about why yours is such a great company to work for. If you offer an amazing benefits package, say that. If your workplace is energetic, collaborative, fun–whatever, say that too. Even if the position isn’t right for a candidate, they’ll move on thinking, wow, it must be cool to work there; and they’ll keep you in mind for next time or forward your posting to a qualified friend.
Where You Should Post.
Still thinking like a marketer, you should ask yourself: where can I place my ads so that I’m most likely to reach my target audience? While giant job aggregator sites will expose your postings to a mass audience, you’ll be competing against some of the biggest companies in the world for eyeballs. Better to find your niche and plaster your name and job postings all over it. For instance, if you were a progressive food company looking to hire like-minded candidates, you’d be much likely to find a match if you advertised on goodfoodjobs.com than on monster.com.
Get a Second Opinion.
After you write your sparkling new job posting copy, ask someone you trust to proofread it. Especially if this is your first time trying to write engagingly about your company, you’ll want to hear from another person that you’ve hit your marks. Ask them about the voice. Ask them how your company comes across. Then ask them carefully to proofread it. Recall how disappointed you feel when a good candidate misspells something in a cover letter or resume. Clang. Well, candidates may feel the same way about you if you don’t take extra time and care!
For more information on recruiting and other employment-related issues, contact the experienced recruiting team at Masiello today!